One product I built and shipped myself, five client case studies with measured outcomes, three design tools you can use, and a few independent projects. Start anywhere.
Designed, built and shipped end to end on my own, from the first sketch to the live URL.
Free image, PDF and Office tools that run entirely in the browser, so files are never uploaded. Designed, built and shipped solo, with a companion browser game, Dodo Island, set on the real islands where the dodo lived.
Five engagements across redesigns, design systems and AI-augmented workflows. Pick one from the index or scroll through.
| No. | Project | Client | When | Outcome |
|---|---|---|---|---|
| [01] | Cutting bounce rate through a full website redesign | Zamorins Solutions Inc. | Jan 2022 – Aug 2024 | −40% bounce rate |
| [02] | A design system the team could actually run on | Voyo Technologies India Pvt. Ltd. | Oct 2020 – Jan 2022 | +30% team efficiency |
| [03] | Consistent UI across POS systems and web | Synonix Business Solutions | Sep 2024 – Jan 2025 | +25% user satisfaction |
| [04] | Design prompts straight into working UI | Sqing Solutions | Jun 2025 – Present | 100% alignment |
| [05] | Co-founding a brand & UI studio | Creative Spots | Jan 2018 – Oct 2020 | +20% client engagement |
Led a full website redesign for Zamorins, rebuilding navigation and information architecture from the ground up.
Visitors were leaving before finding what they needed — the site's structure didn't match how people actually searched for information, and design decisions weren't backed by any documented system.
Built and documented a design system from scratch, alongside user flows and personas for an Agile product team.
Design decisions were being re-made on every project because there was no shared source of truth for components or patterns — every screen started from zero.
Set and maintained UI standards for POS systems and consumer websites, then ran usability tests to validate them.
Visual inconsistency across POS touchpoints and websites was undermining trust and making the products harder to learn for both staff and customers.
Designing interfaces across web, app and device platforms, while building a vibe-coding workflow that turns design prompts into functional UI.
The gap between a finished design and a working build is usually where momentum dies — handoff friction, rebuilt components, and lost intent between design and engineering.
Co-founded a design studio and led end-to-end brand identity and UI design across multiple industry verticals.
Smaller clients needed brand and product design that could compete with bigger players, on a studio budget and timeline.
Small tools from my own design work. Free, no sign-up, and nothing leaves your browser.
A personal experiment that generates on-brand colour palettes from a prompt or a reference image.
Open the tool →[02] Research toolPersonaForgeTurns a product brief into a working set of user personas to design against.
Open the tool →[03] Flow toolFlowMindMaps a described user journey into a first-pass flow diagram.
Open the tool →Client work shown under NDA, a self-directed concept study, and earlier websites, apps and brand identities.
A paperless field inspection app for tablets and phones, built around published safety standards, with photo capture and on-the-spot work orders. Shown with redrawn screens under NDA.
Read the case studyGoogle Maps gives most drivers directions, traffic updates and points of interest — but truck and trailer drivers need specialised features the standard version doesn't offer. This case study explores what a truck-aware mode could look like.
A single-page, responsive, mobile-first website that gave a UAE passenger transport company a professional online presence and a clear route to enquire.
Figma · Photoshop · Illustrator
Client enquiries improved and the brand gained a credible presence in the UAE transport market.
Same-day delivery that connects senders with transporters already heading the right way, designed to feel simple for both sides of the exchange.
Figma · Photoshop · Illustrator
A collaboration app for photographers: a shared calendar to plan shoots together, project tools to assign and track tasks, and a community space to share the results.
Figma · Photoshop · Illustrator
A complete identity for a new US hospitality, restaurant consulting and event management firm: logo, brand guidelines and applied mockups.
Photoshop · Illustrator
A new brand for a butcher shop in Kollam, Kerala: logo, brand guidelines and mockups to help it stand out from day one.
Photoshop · Illustrator
Open to senior UI/UX roles, design systems work and AI-augmented product design.
Playlist · Build mode
for shipping things