Hidden[01]
Friction
hides in
the flow
People drop off at steps nobody watched closely, and nobody notices until the numbers move.
Senior UI/UX & AI Product Designer — Kochi, IN
I design interfaces, then build the code that makes complex products feel simple.
Senior UI/UX designer with 8 years shaping high-conversion products across fintech, SaaS, insurance and consumer platforms — now pairing design systems craft with vibe coding to take ideas from prompt to working UI faster.
- Experience
- 8 years
- Focus
- Design systems · UX audits · vibe coding
- Available
- Senior & contract roles
[ Click and drag to see what I'd flag ][ Drag across, or tap Show all ]Flags 0/5
A · WCAG 1.4.3Helper text contrast 2.9 : 1Body text needs at least 4.5 : 1 to pass AA.
B · WCAG 2.5.8Icon buttons are 13 × 13 pxTargets need at least 24 × 24 px to be tappable.
C · WCAG 3.3.2Placeholder used as the labelThe hint vanishes once someone starts typing.
D · HEURISTIC 8Two primary buttons competeOne clear next step; demote the second action.
E · HEURISTIC 1Upload gives no feedbackShow progress and a success state, or people retry.
Fig. 01 — a product screen, audited
- A · WCAG 1.4.3Helper text contrast 2.9 : 1. Body text needs at least 4.5 : 1 to pass AA.
- B · WCAG 2.5.8Icon buttons are 13 × 13 px. Targets need at least 24 × 24 px to be tappable.
- C · WCAG 3.3.2Placeholder used as the label. The hint vanishes once someone starts typing.
- D · HEURISTIC 8Two primary buttons compete. One clear next step; demote the second action.
- E · HEURISTIC 1Upload gives no feedback. Show progress and a success state, or people retry.
[01]Clearer flows
[02]Fewer drop-offs
[03]Shipped in code
Featured product · Live
Built & shipped solo
Fig. 03 — dodo trailer, 0:24
dodo — file tools that never let your files fly off.
Convert, compress, merge and split images, PDFs and Office files entirely in the browser. No server, no sign-up, works offline. Designed, built and shipped by me, with a small game, Dodo Island, for while your files finish.
While dodo worked0network requestsNothing was uploaded.
- 4toolsets
- 3islands to play
- 0accounts needed
About
Complex products shouldn't feel complex. I find where people get stuck, design the system that fixes it, and build the components myself so nothing gets lost in handoff.
Sqing SolutionsSynonix Business SolutionsZamorins SolutionsVoyo TechnologiesCreative Spotsdodo (own product)
Problems
Most products don't fail at the idea. They fail in the details.
The big features usually work. What costs people is the small stuff nobody owns: a confusing step, a missing state, a button that looks disabled.
Friction
Drift[02]
Design and
code drift
apart
What ships rarely matches what was designed, because intent gets lost between the file and the build.
Inconsistent[03]
Every screen
reinvents
the button
Without a system, each team solves the same problem differently and the product starts to feel stitched together.
Excluded[04]
Some people
can't get
through
Low contrast, tiny targets and unlabelled fields quietly lock people out of the product.
++++
FLAG 01Dead endThe error screen has no way back to sign up. People abandon here.
FLAG 02No feedback while waitingVerify gives no sign the email was sent, and Resend is hidden.
FLAG 03Empty state never designedFirst-time users land on a blank dashboard with no next step.
Introduction
Most of my work starts the same way: a product that does a lot, and people who can't find their way through it.
[ Scroll to continue ]Illustrative user flow. Not client data.
How I work
Observe. Flag. Build. Learn.
I fit into how a team already works instead of replacing it: watch closely, speak up when something's in the way, then make the change and measure it.
[01] Research · analytics · usability tests
Session recordings, funnels and a handful of usability tests show where people hesitate, backtrack or leave.
[02] UX & accessibility audits
WCAG 2.5.8Target too small
Every issue gets a reason, a standard where one applies, and a priority, so the team can decide quickly what to fix first.
[03] Design systems · vibe coding
Components start in Figma and end as working, code-based UI, generated and refined from design prompts so the intent isn't lost in handoff.
[04] Measured outcomes
−40%Bounce rate
+30%Team efficiency
+25%User satisfaction
Selected work
Made for the people in the product.
Client engagements with outcomes I can stand behind. Full write-ups live on the work page.
- [01]Website redesignZamorins Solutions−40% bounce rateZamorins Solutions · −40% bounce rate
- [02]A design system teams ran onVoyo Technologies+30% team efficiencyVoyo Technologies · +30% team efficiency
- [03]UI standards for POS and webSynonix Business Solutions+25% user satisfactionSynonix Business Solutions · +25% user satisfaction
- [04]Design prompts into working UISqing SolutionsVibe-coded componentsSqing Solutions · Vibe-coded components
- [05]Park inspection appClient product · NDARedrawn case studyClient product · NDA · Redrawn case study
Design Lab
Three small tools you can use right now.
Built for my own design work and free to use. Everything runs in your browser; nothing is uploaded.
Career journey
From studio craft to AI-native product design.
Eight years moving from brand and visual design into UI/UX, design systems, and now AI-augmented, code-based workflows.
Jun 2025 — Present
Senior UI/UX Designer
Sqing Solutions · Full-timeDesigning intuitive interfaces across web, app and device platforms, and using vibe coding to turn design prompts into functional UI components.
Jan 2025 — May 2025
AI Design & Strategic Upskilling
Independent Consultant · Self-employedIntegrated generative AI into UX workflows and completed Google's UX Design Professional Specialization, with a focus on accessibility and inclusive design.
Sep 2024 — Jan 2025
Senior UI/UX Designer
Synonix Business Solutions · Full-timeSet UI standards for POS systems and websites, and ran usability tests that fed a 25% increase in user satisfaction.
Jan 2022 — Aug 2024
UI/UX Designer
Zamorins Solutions Inc. · Full-timeLed a website redesign that cut bounce rate by 40% and mentored junior designers — recognised as Star Performer, Employee of the Quarter.
Oct 2020 — Jan 2022
UI/UX Designer
Voyo Technologies India Pvt. Ltd. · Full-timeCreated and documented a design system that improved team efficiency by 30%, and designed user flows and personas for Agile teams.
Jan 2018 — Oct 2020
Head of Design
Creative Spots · Co-FounderCo-founded the studio and delivered brand and UI work across industry verticals, boosting client engagement by 20%.
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Contact
Got a product that does a lot? Let's make it feel simple.
Open to senior UI/UX roles, design systems work and AI-augmented product design.